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Marketplace Lifestyles in an Age of Social Media, Theory and Methods, by Lynn R. Kahle and Pierre Valette-Florence - electronic bk
The resource Marketplace Lifestyles in an Age of Social Media, Theory and Methods, by Lynn R. Kahle and Pierre Valette-Florence - electronic bk represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Waubonsee Community College.
This resource is available to borrow in 1 library branch associated with Waubonsee Community College

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Summary
  • Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect among scholars. This book approaches the concept of lifestyle from a current scholarly perspective, and subjects it to rigorous theoretical standards with an integrated, applied psychological point of view
Table of contents
  • Origins and definitions -- Methodological approaches centered on values -- Traditional approaches focusing on attitudes and activities -- French approaches -- The analysis of products, goods, and services purchased by the consumer -- Fields of application of lifestyles -- New methodological and conceptual proposals -- Social media and a theory and method for future research -- General conclusions
Language
  • eng
Literary form
  • non fiction
Work

Provider
Physical description
  • 1 online resource (pages cm)
Specific material designation
  • remote
Form of item
  • online
Isbn
  • 9780765625625
Instance

Item

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Library Locations
  • Waubonsee: Sugar Grove Campus - Todd Library Borrow it
    Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554, US
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