The Resource The sonic boom : how sound transforms the way we think, feel, and buy, Joel Beckerman ; with Tyler Gray
The sonic boom : how sound transforms the way we think, feel, and buy, Joel Beckerman ; with Tyler Gray
Resource Information
The item The sonic boom : how sound transforms the way we think, feel, and buy, Joel Beckerman ; with Tyler Gray represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Waubonsee Community College.This item is available to borrow from 1 library branch.
Resource Information
The item The sonic boom : how sound transforms the way we think, feel, and buy, Joel Beckerman ; with Tyler Gray represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Waubonsee Community College.
This item is available to borrow from 1 library branch.
- Summary
- "A surprising look at the hidden power of sound, revealing how people and brands can use it to inspire and persuade -- or annoy From horror movie scores to national anthems to the crunchy sound of potato chips, sound and music greatly impact how we feel about our lives and the messages and products we encounter every day. With the right tools and understanding, anyone can cut through the meaningless noise competing for our attention and learn to use sound as a rich storytelling strategy. You don't need to be a musician or a composer to harness the power of sound. Joel Beckerman explains how companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they're perceived by their audiences, and gain a competitive advantage. The key to these sonic strategies involves creating "boom moments" -- transcendent instants when sound connects with a listener's emotional core. The Sonic Boom draws surprising insights from real world examples: the way Disney parks score every second of their guests' experience; how Chili's restaurants uses lessons from evolutionary psychology to sell tons of sizzling fajitas, how the sound of a special edition Mustang's engine is designed to make drivers feel like action-movie heroes. Sure to appeal to fans of Made to Stick and This Is Your Brain on Music, The Sonic Boom offers readers a powerful new vocabulary for sharing impactful messages with sound"--
- Language
- eng
- Label
- The sonic boom : how sound transforms the way we think, feel, and buy
- Title
- The sonic boom
- Title remainder
- how sound transforms the way we think, feel, and buy
- Statement of responsibility
- Joel Beckerman ; with Tyler Gray
- Language
- eng
- Summary
- "A surprising look at the hidden power of sound, revealing how people and brands can use it to inspire and persuade -- or annoy From horror movie scores to national anthems to the crunchy sound of potato chips, sound and music greatly impact how we feel about our lives and the messages and products we encounter every day. With the right tools and understanding, anyone can cut through the meaningless noise competing for our attention and learn to use sound as a rich storytelling strategy. You don't need to be a musician or a composer to harness the power of sound. Joel Beckerman explains how companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they're perceived by their audiences, and gain a competitive advantage. The key to these sonic strategies involves creating "boom moments" -- transcendent instants when sound connects with a listener's emotional core. The Sonic Boom draws surprising insights from real world examples: the way Disney parks score every second of their guests' experience; how Chili's restaurants uses lessons from evolutionary psychology to sell tons of sizzling fajitas, how the sound of a special edition Mustang's engine is designed to make drivers feel like action-movie heroes. Sure to appeal to fans of Made to Stick and This Is Your Brain on Music, The Sonic Boom offers readers a powerful new vocabulary for sharing impactful messages with sound"--
- Assigning source
- Provided by publisher
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Beckerman, Joel
- Dewey number
- 781.2/3
- Illustrations
- illustrations
- Index
- index present
- LC call number
- ML3830
- LC item number
- .B33 2014
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Music
- Marketing
- Music in advertising
- Sound
- Label
- The sonic boom : how sound transforms the way we think, feel, and buy, Joel Beckerman ; with Tyler Gray
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type MARC source
- rdacontent
- Control code
- ocn868276384
- Dimensions
- 24 cm
- Extent
- xx, 188 pages
- Isbn
- 9780544191747
- Isbn Type
- (hardback)
- Lccn
- 2014016521
- Media category
- unmediated
- Media MARC source
- rdamedia
- System control number
-
- (Sirsi) i9780544191747
- (OCoLC)868276384
- Label
- The sonic boom : how sound transforms the way we think, feel, and buy, Joel Beckerman ; with Tyler Gray
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type MARC source
- rdacontent
- Control code
- ocn868276384
- Dimensions
- 24 cm
- Extent
- xx, 188 pages
- Isbn
- 9780544191747
- Isbn Type
- (hardback)
- Lccn
- 2014016521
- Media category
- unmediated
- Media MARC source
- rdamedia
- System control number
-
- (Sirsi) i9780544191747
- (OCoLC)868276384
Library Links
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.waubonsee.edu/portal/The-sonic-boom--how-sound-transforms-the-way-we/0AkQS8Gzahw/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.waubonsee.edu/portal/The-sonic-boom--how-sound-transforms-the-way-we/0AkQS8Gzahw/">The sonic boom : how sound transforms the way we think, feel, and buy, Joel Beckerman ; with Tyler Gray</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.waubonsee.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.library.waubonsee.edu/">Waubonsee Community College</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item The sonic boom : how sound transforms the way we think, feel, and buy, Joel Beckerman ; with Tyler Gray
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.waubonsee.edu/portal/The-sonic-boom--how-sound-transforms-the-way-we/0AkQS8Gzahw/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.waubonsee.edu/portal/The-sonic-boom--how-sound-transforms-the-way-we/0AkQS8Gzahw/">The sonic boom : how sound transforms the way we think, feel, and buy, Joel Beckerman ; with Tyler Gray</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.waubonsee.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.library.waubonsee.edu/">Waubonsee Community College</a></span></span></span></span></div>
