Coverart for item
The Resource Social media playbook for business : reaching your online community with Twitter, Facebook, Linkedin, and more, Tom Funk

Social media playbook for business : reaching your online community with Twitter, Facebook, Linkedin, and more, Tom Funk

Label
Social media playbook for business : reaching your online community with Twitter, Facebook, Linkedin, and more
Title
Social media playbook for business
Title remainder
reaching your online community with Twitter, Facebook, Linkedin, and more
Statement of responsibility
Tom Funk
Creator
Subject
Genre
Language
eng
Summary
Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fans--or your most scathing critics. Both multimillion-dollar profits and self-inflicted PR fiascos are possible via social media. This guidebook begins by defining "social media," "social networking," and other terms that may be ambiguous, then details what recent market research reveals about the scope and growth rate of the social media landscape. Real-world examples of both large and small organizations who have successfully implemented social media strategies are showcased, and the hype and failed promise of famous flash-in-the-pan social networks are examined. The author outlines a comprehensive strategy for success with social media, including practical information on watching metrics, establishing beachheads, determining your driver, building a checklist of driver "amplifications," and combating the "what now?" factor
Cataloging source
N$T
http://library.link/vocab/creatorDate
1965-
http://library.link/vocab/creatorName
Funk, Tom
Dewey number
658.8/72
Index
index present
LC call number
HF5415.1265
LC item number
.F86 2011eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Online social networks
  • Customer relations
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Business Software
Label
Social media playbook for business : reaching your online community with Twitter, Facebook, Linkedin, and more, Tom Funk
Link
http://ebook.3m.com/delivery/img?type=DOCUMENTIMAGE&documentID=aa2yr9&token=nobody
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- Getting started -- the strategy -- Getting started -- the platforms -- Taking it to the next level -- Success stories -- Fails and fiascos -- The future -- Conclusion
Control code
ocn713021676
Dimensions
unknown
Extent
1 online resource (x, 263 pages)
File format
unknown
Form of item
online
Isbn
9780313386275
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
367342A1-08B8-462B-950F-8F0ADBB41FED
System control number
  • (Sirsi) o713021676
  • (OCoLC)713021676
Label
Social media playbook for business : reaching your online community with Twitter, Facebook, Linkedin, and more, Tom Funk
Link
http://ebook.3m.com/delivery/img?type=DOCUMENTIMAGE&documentID=aa2yr9&token=nobody
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- Getting started -- the strategy -- Getting started -- the platforms -- Taking it to the next level -- Success stories -- Fails and fiascos -- The future -- Conclusion
Control code
ocn713021676
Dimensions
unknown
Extent
1 online resource (x, 263 pages)
File format
unknown
Form of item
online
Isbn
9780313386275
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
367342A1-08B8-462B-950F-8F0ADBB41FED
System control number
  • (Sirsi) o713021676
  • (OCoLC)713021676

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