The Resource Marketplace Lifestyles in an Age of Social Media : Theory and Methods, by Lynn R. Kahle and Pierre Valette-Florence
Marketplace Lifestyles in an Age of Social Media : Theory and Methods, by Lynn R. Kahle and Pierre Valette-Florence
Resource Information
The item Marketplace Lifestyles in an Age of Social Media : Theory and Methods, by Lynn R. Kahle and Pierre Valette-Florence represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Waubonsee Community College.This item is available to borrow from 1 library branch.
Resource Information
The item Marketplace Lifestyles in an Age of Social Media : Theory and Methods, by Lynn R. Kahle and Pierre Valette-Florence represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Waubonsee Community College.
This item is available to borrow from 1 library branch.
- Summary
- Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect among scholars. This book approaches the concept of lifestyle from a current scholarly perspective, and subjects it to rigorous theoretical standards with an integrated, applied psychological point of view
- Language
- eng
- Extent
- 1 online resource (pages cm)
- Contents
-
- Origins and definitions
- Methodological approaches centered on values
- Traditional approaches focusing on attitudes and activities
- French approaches
- The analysis of products, goods, and services purchased by the consumer
- Fields of application of lifestyles
- New methodological and conceptual proposals
- Social media and a theory and method for future research
- General conclusions
- Isbn
- 9780765625625
- Label
- Marketplace Lifestyles in an Age of Social Media : Theory and Methods
- Title
- Marketplace Lifestyles in an Age of Social Media
- Title remainder
- Theory and Methods
- Statement of responsibility
- by Lynn R. Kahle and Pierre Valette-Florence
- Language
- eng
- Summary
- Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect among scholars. This book approaches the concept of lifestyle from a current scholarly perspective, and subjects it to rigorous theoretical standards with an integrated, applied psychological point of view
- Cataloging source
- YDXCP
- http://library.link/vocab/creatorName
- Kahle, Lynn R
- Dewey number
- 658.834019
- Index
- index present
- LC call number
- HQ2042
- LC item number
- .K34 2011
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Valette-Florence, Pierre
- http://library.link/vocab/subjectName
-
- Lifestyles
- Imagery (Psychology)
- Internet marketing
- Social media
- BUSINESS & ECONOMICS
- Imagery (Psychology)
- Internet marketing
- Lifestyles
- Social media
- Electronic books
- Label
- Marketplace Lifestyles in an Age of Social Media : Theory and Methods, by Lynn R. Kahle and Pierre Valette-Florence
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Origins and definitions -- Methodological approaches centered on values -- Traditional approaches focusing on attitudes and activities -- French approaches -- The analysis of products, goods, and services purchased by the consumer -- Fields of application of lifestyles -- New methodological and conceptual proposals -- Social media and a theory and method for future research -- General conclusions
- Control code
- ocn794902921
- Dimensions
- unknown
- Extent
- 1 online resource (pages cm)
- Form of item
- online
- Isbn
- 9780765625625
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Specific material designation
- remote
- Stock number
- 292FA4D4-4E5D-4405-A50B-C5C391D29E75
- System control number
-
- (Sirsi) o794902921
- (OCoLC)794902921
- Label
- Marketplace Lifestyles in an Age of Social Media : Theory and Methods, by Lynn R. Kahle and Pierre Valette-Florence
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Origins and definitions -- Methodological approaches centered on values -- Traditional approaches focusing on attitudes and activities -- French approaches -- The analysis of products, goods, and services purchased by the consumer -- Fields of application of lifestyles -- New methodological and conceptual proposals -- Social media and a theory and method for future research -- General conclusions
- Control code
- ocn794902921
- Dimensions
- unknown
- Extent
- 1 online resource (pages cm)
- Form of item
- online
- Isbn
- 9780765625625
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Specific material designation
- remote
- Stock number
- 292FA4D4-4E5D-4405-A50B-C5C391D29E75
- System control number
-
- (Sirsi) o794902921
- (OCoLC)794902921
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.waubonsee.edu/portal/Marketplace-Lifestyles-in-an-Age-of-Social-Media/3I8VfCvus9Q/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.waubonsee.edu/portal/Marketplace-Lifestyles-in-an-Age-of-Social-Media/3I8VfCvus9Q/">Marketplace Lifestyles in an Age of Social Media : Theory and Methods, by Lynn R. Kahle and Pierre Valette-Florence</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.waubonsee.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.library.waubonsee.edu/">Waubonsee Community College</a></span></span></span></span></div>
