The Resource Marketing ROI : the path to campaign, customer, and corporate profitability, James Lenskold
Marketing ROI : the path to campaign, customer, and corporate profitability, James Lenskold
Resource Information
The item Marketing ROI : the path to campaign, customer, and corporate profitability, James Lenskold represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Waubonsee Community College.This item is available to borrow from 1 library branch.
Resource Information
The item Marketing ROI : the path to campaign, customer, and corporate profitability, James Lenskold represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Waubonsee Community College.
This item is available to borrow from 1 library branch.
- Language
- eng
- Extent
- xiv, 268 pages
- Contents
-
- Profit dynamics and key principles
- PART III. APPLYING MARKETING ROI
- Applying marketing ROI
- Adopting the marketing ROI process
- Managing corporate-level profitability
- Managing customer profitability
- Customer pathing strategies
- Managing campaign profitability
- Measurement process
- Strategic profit management
- PART I. UNDERSTANDING ROI PRINCIPLES
- Implementation process
- Profit is the goal, ROI is the measure
- Getting the ROI basics
- Marketing ROI is different
- More measurable than ever
- Marketing ROI process
- PART II. BUILDING THE ROI FORMULA
- Measuring return on investment
- Isbn
- 9780071413633
- Label
- Marketing ROI : the path to campaign, customer, and corporate profitability
- Title
- Marketing ROI
- Title remainder
- the path to campaign, customer, and corporate profitability
- Statement of responsibility
- James Lenskold
- Title variation
- Marketing 'Return On Investment'
- Language
- eng
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Lenskold, James
- Dewey number
- 658.15/54
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HG4028.C4
- LC item number
- L397 2003
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Capital investments
- Rate of return
- Profit
- Capital investments
- Profit
- Rate of return
- Inversiones de capital
- Tasa de utilidades
- Ganancias
- Label
- Marketing ROI : the path to campaign, customer, and corporate profitability, James Lenskold
- Link
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- Profit dynamics and key principles
- PART III. APPLYING MARKETING ROI
- Applying marketing ROI
- Adopting the marketing ROI process
- Managing corporate-level profitability
- Managing customer profitability
- Customer pathing strategies
- Managing campaign profitability
- Measurement process
- Strategic profit management
- PART I. UNDERSTANDING ROI PRINCIPLES
- Implementation process
- Profit is the goal, ROI is the measure
- Getting the ROI basics
- Marketing ROI is different
- More measurable than ever
- Marketing ROI process
- PART II. BUILDING THE ROI FORMULA
- Measuring return on investment
- Control code
- ocm51553350
- Dimensions
- 24 cm
- Extent
- xiv, 268 pages
- Isbn
- 9780071413633
- Lccn
- 2003001407
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
-
- (Sirsi) o51553350
- (OCoLC)51553350
- Label
- Marketing ROI : the path to campaign, customer, and corporate profitability, James Lenskold
- Link
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- Profit dynamics and key principles
- PART III. APPLYING MARKETING ROI
- Applying marketing ROI
- Adopting the marketing ROI process
- Managing corporate-level profitability
- Managing customer profitability
- Customer pathing strategies
- Managing campaign profitability
- Measurement process
- Strategic profit management
- PART I. UNDERSTANDING ROI PRINCIPLES
- Implementation process
- Profit is the goal, ROI is the measure
- Getting the ROI basics
- Marketing ROI is different
- More measurable than ever
- Marketing ROI process
- PART II. BUILDING THE ROI FORMULA
- Measuring return on investment
- Control code
- ocm51553350
- Dimensions
- 24 cm
- Extent
- xiv, 268 pages
- Isbn
- 9780071413633
- Lccn
- 2003001407
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
-
- (Sirsi) o51553350
- (OCoLC)51553350
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.waubonsee.edu/portal/Marketing-ROI--the-path-to-campaign-customer/zTSNDjHkACw/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.waubonsee.edu/portal/Marketing-ROI--the-path-to-campaign-customer/zTSNDjHkACw/">Marketing ROI : the path to campaign, customer, and corporate profitability, James Lenskold</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.waubonsee.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.library.waubonsee.edu/">Waubonsee Community College</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.waubonsee.edu/portal/Marketing-ROI--the-path-to-campaign-customer/zTSNDjHkACw/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.waubonsee.edu/portal/Marketing-ROI--the-path-to-campaign-customer/zTSNDjHkACw/">Marketing ROI : the path to campaign, customer, and corporate profitability, James Lenskold</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.waubonsee.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.library.waubonsee.edu/">Waubonsee Community College</a></span></span></span></span></div>
