Bibliograph

Television is the new television, the unexpected triumph of old media in the digital age, Michael Wolff

Type

Label

Television is the new television, the unexpected triumph of old media in the digital age, Michael Wolff

Language

eng

Index

index present

Literary Form

non fiction

Main title

Television is the new television

Oclc number

894540662

Responsibility statement

Michael Wolff

Sub title

the unexpected triumph of old media in the digital age

Summary

"The author of The Man Who Owns the News shares new insights into the ongoing war for media profits to argue that digital media is failing as a profit generator and that a new age of television will be pursued by major advertisers"--Novelist

Table Of Contents

part 1. The revolution is foretold: Blinded by the new ; The logical outcome ; Why digital is so sure about the future... the millennials! -- part 2. Inventing the new media: How news came to wag the dog ; To be, or not to be, cool -- part 3. The new audience, and what it's worth: Traffic patterns ; The self-promoters ; Tech men and ad men ; Explaining programmatic advertising ; The advertising curve -- part 4. The counterrevolution: The Netflix unrevolution ; Screen time ; More boxes ; Consolidating consolivision ; Television wants to be paid for ; Finding the new economics ; No neutrals in net neutrality ; When YouTube challenged TV... and lost ; YouTube becomes not YouTube ; Facebook television -- part 5. The new television, or the new old television: Premium plus plus plus ; Repacking the unbundle -- part 6. Content is king : well, it is on television: Sine qua non ; Television and the way we live now ; The digital postscript

Target audience

adult

Classification