How consumers decide, by Jeffrey Schrank
Type
Label
How consumers decide, by Jeffrey Schrank
Language
eng
Characteristic
videorecording
Main title
How consumers decide
Medium
electronic resource
Oclc number
874048715
Responsibility statement
by Jeffrey Schrank
Runtime
23
Series statement
Global business and economics in video
Summary
Advertisers know the shortest route to the pocketbook runs straight through the heart and that murky jungle called the subconscious. Are hidden persuaders creeping silently into minds and shaping our desires? Which leads our decision making -- the heart or the mind? Is one a leader while the other follows quietly behind? How do reason and feelings cooperate in the marketplace?
Target audience
general
Technique
live action
Contributor
Genre
Producer
Mapped to
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Outgoing Resources
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