Bibliograph

Infiltrating healthcare, how marketing works underground to influence nurses, Quinn Grundy

Type

Label

Infiltrating healthcare, how marketing works underground to influence nurses, Quinn Grundy

Language

eng

Bibliography note

Includes bibliographical references and index

Index

index present

Literary Form

non fiction

Main title

Infiltrating healthcare

Nature of contents

bibliography

Oclc number

1030901080

Responsibility statement

Quinn Grundy

Sub title

how marketing works underground to influence nurses

Table Of Contents

Invisible influence : marketing and the most trusted profession -- From sales to service : becoming strategically invisible -- "The perfect friend" : building relationships and becoming indispensable -- The 'as-if' world of nursing practice : nurses, marketing and making decisions -- The "rules of engagement" : creating a moral space within healthcare -- Marketing to nurses matters : how to address commercial influence in healthcare

Classification