Bibliograph

The end of fashion, the mass marketing of the clothing business, Teri Agins

Type

Label

The end of fashion, the mass marketing of the clothing business, Teri Agins

Language

eng

Bibliography note

Includes bibliographical references (p. 283-308) and index

Index

index present

Literary Form

non fiction

Main title

The end of fashion

Nature of contents

bibliography

Oclc number

41176684

Responsibility statement

Teri Agins

Sub title

the mass marketing of the clothing business

Summary

"The End of Fashion traces an arc from the origins of couture and its apotheosis in the early part of this century to the advent of pret-a-porter post - World War II and the sweeping changes that have taken place as the century ends. It is an arc from the time when "fashion" was defined by elite French designers whose clothes could be afforded only by global socialites - but whose designs were copied and followed by everyone else - to the point where the rules are set by consumers and the designers must follow them. From Balenciaga to Banana Republic; from class to mass; from elitism to democratization; from art to commodity. Above all, this is the story of the triumph of marketing."--Jacket

Table Of Contents

What happened to fashion? -- Paris : the beginning and end of fashion -- Fashiioning a makeover for Emanuel Ungaro -- Bound for old glory : Ralph Lauren and Tommy Hilfiger -- What becomes a legend most? when Giorgio Armani takes Hollywood -- Giving the lady what she wants : the new Marshall Field's -- Groed in a bull market: when Donna Karan went to Wall Street -- Outside of the box: Zoran

Classification

Creator