Bibliograph

Consuming Kids, the Commercialization of Childhood, the Media Education Foundation presents ; written & directed by Adriana Barbaro & Jeremy Earp ; produced by Adriana Barbaro ; co-producer, Jason T. Young ; a Media Education Foundation production

Type

Label

Consuming Kids, the Commercialization of Childhood, the Media Education Foundation presents ; written & directed by Adriana Barbaro & Jeremy Earp ; produced by Adriana Barbaro ; co-producer, Jason T. Young ; a Media Education Foundation production

Language

eng

Characteristic

videorecording

Main title

Consuming Kids

Oclc number

182760372

Responsibility statement

the Media Education Foundation presents ; written & directed by Adriana Barbaro & Jeremy Earp ; produced by Adriana Barbaro ; co-producer, Jason T. Young ; a Media Education Foundation production

Runtime

Sub title

the Commercialization of Childhood

Summary

Discusses the practices of a multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and video games to educational products and the family car. Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Video raises questions about the ethics of children's marketing and its impact on the health and well-being of kids

Table Of Contents

Introduction (6:33) -- The floodgates open (7:04) -- By any means necessary (10:44) -- Under the microscope (7:09) -- Brand new world (6:12) -- Cradle to grave (8:47) -- Rewiring childhood (9:47) -- Our future (7:55)

Target audience

general

Technique

live action

resource.variantTitle

Commercialization of childhood

Classification