Million dollar web presence : leverage the web to build your brand and transform your business, by Chad Barr & Alan Weiss

Resource Information

The instance Million dollar web presence : leverage the web to build your brand and transform your business, by Chad Barr & Alan Weiss represents a material embodiment of a distinct intellectual or artistic creation found in Waubonsee Community College. This resource is a combination of several types including: Instance, Electronic.

Image

http://covers.openlibrary.org/b/isbn/9781613081716-M.jpg?default=false

Label

Million dollar web presence : leverage the web to build your brand and transform your business, by Chad Barr & Alan Weiss

Title remainder

leverage the web to build your brand and transform your business

Statement of responsibility

by Chad Barr & Alan Weiss

Instantiates

• Million dollar web presence : leverage the web to build your brand and transform your business

Publication

• New York, Entrepreneur Press, 2012

Note

Includes index

Carrier category

online resource

Carrier category code

• cr

Carrier MARC source

rdacarrier

Content category

text

Content type code

• txt

Content type MARC source

rdacontent

Contents

Machine generated contents note: 1. Why the Web? -- what is this thing called "browse"? -- The doppelganger effect -- Ten factors of a successful web presence -- Marketing allure and attraction -- Creating a (hopefully) warm body of work -- Value at the speed of light -- 2. No Site for Sore Eyes -- don't sell to me, provoke me -- Provocative content -- Navigation that would make Prince Henry jealous -- What not to optimize, organize, and legitimize -- Hitting the buyer between the eyes -- Why people don't use overheads on TV -- 3. Changing the World One Community at a Time -- large progress in small increments -- Virtual communities produce very real profits -- Showing up -- The nebula effect -- Fences and "beware of dog" signs -- 4. Branding by Bonding -- ensuring that they just can't get enough of you -- Beating your own drum -- Trust, innovation, quality, and growth -- Viral branding -- Creating a "sticky" web presence -- 5. Removing the Immigration Agents -- moving swiftly through borders and boundaries -- The global website -- The global services provider -- The new global service provider -- The myth of cultural differences -- Invoicing and collecting internationally -- 6. Blogs, Bogs, and Fogs -- is there far too much "air time"? -- Gutenberg's latest iteration -- Talking heads -- Create your own broadcast central -- Automated calling cards -- 7. Newsletters: There Are Far Too Many -- but only because people are reading them! -- Attracting topics -- Compelling formats -- The seven rules of authorship -- Dramatic subscription growth -- 8. Myths and Monsters -- how to be effective by ignoring conventional wisdom -- Strange sounds -- The twilight zone -- Downloads vs. avalanches -- 9. You're Going to Optimize My What? -- how to really gain web torque and horsepower -- Search engine torque -- Search horsepower -- Search potholes -- From anonymity to client -- 10. Why Social Media Is an Oxymoron -- (or maybe just a moron) -- Social media and all that online jazz -- Facebook -- Twitter -- Linkedln -- And all the rest of the usual suspects -- How to guarantee a complete social media meltdown -- Some tough questions and considerations regarding social media -- 11. The Future Foretold -- we're always surprised by how stupid we were two weeks ago -- The holographic web (well, almost) -- Dick Tracey had it right -- Why the iPhone is the best thing since Gutenberg -- Time travel

Control code

ocn792687403

Dimensions

unknown

Extent

1 online resource (xii, 276 pages)

Form of item

online

Isbn

9781613081716

Media category

computer

Media MARC source

rdamedia

Media type code

• c

Other physical details

illustrations

Record ID

u148291

Specific material designation

remote

Stock number

B0F29A84-6B2A-4C04-8BCE-3748A2ED0EA6

System control number

• (Sirsi) o792687403
• (OCoLC)792687403