Bibliograph

Invisible influence, the hidden forces that shape behavior, Jonah Berger

Type

Label

Invisible influence, the hidden forces that shape behavior, Jonah Berger

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Invisible influence

Nature of contents

bibliography

Oclc number

928481033

Responsibility statement

Jonah Berger

Sub title

the hidden forces that shape behavior

Summary

Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eatYou think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals

Table Of Contents

Monkey see, monkey do -- A horse of a different color -- Not if they're doing it -- Similar but different -- Come on baby, light my fire -- Conclusion: Putting social influence to work

Classification