The daily you : how the new advertising industry is defining your identity and your worth

Resource Information

The work The daily you : how the new advertising industry is defining your identity and your worth represents a distinct intellectual or artistic creation found in Waubonsee Community College. This resource is a combination of several types including: Work, Language Material, Books.

Label

The daily you : how the new advertising industry is defining your identity and your worth

Title remainder

how the new advertising industry is defining your identity and your worth

Statement of responsibility

Joseph Turow

Creator

• Turow, Joseph

Subject

• Advertising
• Advertising
• Consumer profiling
• Consumer profiling
• Customer relations
• Customer services -- Technological innovations
• Customer services -- Technological innovations
• Customer services -- Technological innovations
• Identitet (psykologi)
• Internet
• Konsumenter
• Marketing -- Technological innovations
• Marketing -- Technological innovations
• Advertising
• Marknadsföring -- tekniska aspekter
• Mercadotecnia -- Innovaciones tecnológicas
• Online-Werbung
• Perfilación del consumidor
• Publicidad
• Reklam
• Servicios al cliente -- Innovaciones tecnológicas
• Tekniska innovationer
• Verbraucherforschung
• forbrukeranalyse
• google
• internett
• reklame
• Marketing -- Technological innovations

Language

eng

Summary

The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me, and it is one we experience now in many ways and on a daily basis. But, as the author shows, the customized media environment we inhabit today reflects diminished, not enhanced consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. It is clearly not being customized by and for consumers themselves. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a "target" or "waste" or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, depending on the category to which you are assigned, how does that affect the array of choices, and what you see and do online? Drawing on research, including interviews with industry insiders, this book shows how advertisers have come to wield such power over individuals and media outlets, and what can be done to stop it

Cataloging source

DLC

Dewey number

659.1

Index

index present

LC call number

HF5415.32

LC item number

.T945 2011

Literary form

non fiction

Nature of contents

bibliography