Waubonsee Community College

Million dollar web presence, leverage the web to build your brand and transform your business, by Chad Barr & Alan Weiss

eng

illustrations

index present

non fiction

Million dollar web presence

dictionaries

792687403

by Chad Barr & Alan Weiss

leverage the web to build your brand and transform your business

"Hidden among the chaos and hype, there are secrets to success on the web. Globally renowned internet expert Chad Barr and business strategist and bestselling author Alan Weiss, reveal them - and show you how to use them to amploify your web presence and profits. Using the unmatched reach of the web, entrepreneurs are empowered to take a more tactical, brand-driven approach to attracting new clients and reinforcing the relationships with their current clientele--quickly raising the bar to produce better results for their brand and their business"--Provided by publisher

Machine generated contents note: 1. Why the Web? -- what is this thing called "browse"? -- The doppelganger effect -- Ten factors of a successful web presence -- Marketing allure and attraction -- Creating a (hopefully) warm body of work -- Value at the speed of light -- 2. No Site for Sore Eyes -- don't sell to me, provoke me -- Provocative content -- Navigation that would make Prince Henry jealous -- What not to optimize, organize, and legitimize -- Hitting the buyer between the eyes -- Why people don't use overheads on TV -- 3. Changing the World One Community at a Time -- large progress in small increments -- Virtual communities produce very real profits -- Showing up -- The nebula effect -- Fences and "beware of dog" signs -- 4. Branding by Bonding -- ensuring that they just can't get enough of you -- Beating your own drum -- Trust, innovation, quality, and growth -- Viral branding -- Creating a "sticky" web presence -- 5. Removing the Immigration Agents -- moving swiftly through borders and boundaries -- The global website -- The global services provider -- The new global service provider -- The myth of cultural differences -- Invoicing and collecting internationally -- 6. Blogs, Bogs, and Fogs -- is there far too much "air time"? -- Gutenberg's latest iteration -- Talking heads -- Create your own broadcast central -- Automated calling cards -- 7. Newsletters: There Are Far Too Many -- but only because people are reading them! -- Attracting topics -- Compelling formats -- The seven rules of authorship -- Dramatic subscription growth -- 8. Myths and Monsters -- how to be effective by ignoring conventional wisdom -- Strange sounds -- The twilight zone -- Downloads vs. avalanches -- 9. You're Going to Optimize My What? -- how to really gain web torque and horsepower -- Search engine torque -- Search horsepower -- Search potholes -- From anonymity to client -- 10. Why Social Media Is an Oxymoron -- (or maybe just a moron) -- Social media and all that online jazz -- Facebook -- Twitter -- Linkedln -- And all the rest of the usual suspects -- How to guarantee a complete social media meltdown -- Some tough questions and considerations regarding social media -- 11. The Future Foretold -- we're always surprised by how stupid we were two weeks ago -- The holographic web (well, almost) -- Dick Tracey had it right -- Why the iPhone is the best thing since Gutenberg -- Time travel