Bibliograph

Risk issues and crisis management in public relations, a casebook of best practice, Michael Regester & Judy Larkin

Type

Label

Risk issues and crisis management in public relations, a casebook of best practice, Michael Regester & Judy Larkin

Language

eng

Bibliography note

Includes bibliographical references (pages 233-235) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Risk issues and crisis management in public relations

Nature of contents

bibliographydictionaries

Oclc number

237007824

Responsibility statement

Michael Regester & Judy Larkin

Series statement

PR in practice series

Sub title

a casebook of best practice

Summary

The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management

Table Of Contents

pt. 1. Risk Issues Management. Outside-in thinking -- Issues management defined -- Planning an issues management programme: an issues management model -- CSR: the new moral code for doing business -- An issue ignored is a crisis ensured -- Implementing an issues management programme -- pt. 2. Crisis Management. So it hits the fan -- now what? -- Perception is the reality -- The media in crisis situations -- The legal perspective -- Planning for the unexpected -- Crisis communications management

Classification