Bibliograph

Public relations and the social web, how to use social media and Web 2.0 in communications, Rob Brown

Type

Label

Public relations and the social web, how to use social media and Web 2.0 in communications, Rob Brown

Language

eng

Index

index present

Literary Form

non fiction

Main title

Public relations and the social web

Nature of contents

dictionaries

Oclc number

435641398

Responsibility statement

Rob Brown

Sub title

how to use social media and Web 2.0 in communications

Summary

Social media is becoming part of the fabric of our lives, and its effect on public relations is the single biggest topic of conversation in the PR industry. €Rob Brown explores the way the internet is changing the field of communications and looks at the implications for a range of fields, from entertainment to politics. It examines emerging public relations practices in the digital environment - including blogs, wikis, RSS, social networking, and SEO - and shows readers how digital public relations campaigns can be structured

Table Of Contents

Something has happened to communications -- The implications for communicators -- The lunatics have taken over the asylum -- The new channels -- Digital PR and search engine optimization -- The power of the new media -- The new ethics -- The blurring of channels -- The battle for influence at the digital frontier -- Horses and courses -- Digital PR architecture -- Tools of the trade -- Evaluation and measurement -- Dodging bear traps -- The major players -- The next big thing

Classification

Creator