Bibliograph

Writing for impact, 8 secrets from science that will fire up your readers' brains, Bill Birchard

Type

Label

Writing for impact, 8 secrets from science that will fire up your readers' brains, Bill Birchard

Language

eng

Bibliography note

Includes index

Index

index present

Literary Form

non fiction

Main title

Writing for impact

Oclc number

1375389717

Responsibility statement

Bill Birchard

Sub title

8 secrets from science that will fire up your readers' brains

Summary

"To engage readers, you need to make mentally stimulating choices in language--choices that electrify your readers' mental hotspots. Veteran journalist Bill Birchard reveals the secrets of making that happen. He details eight potent writing strategies, based on today's latest scientific breakthroughs, to give you the power to write with more confidence, win over more people, and earn influence as a thought leader"--provided by publisher

Table Of Contents

Keep it simple -- Keep it specific -- Keep it surprising -- Keep it stirring -- Keep it seductive -- Keep it smart -- Keep it social -- Keep it story-driven

Classification