Bibliograph

Multiculturalism, how retailers reposition themselves to address ethnic diversity, by Steve Clements

Type

Label

Multiculturalism, how retailers reposition themselves to address ethnic diversity, by Steve Clements

Language

eng

Characteristic

videorecording

Main title

Multiculturalism

Medium

electronic resource

Oclc number

874048142

Responsibility statement

by Steve Clements

Runtime

Series statement

Global business and economics in video

Sub title

how retailers reposition themselves to address ethnic diversity

Summary

In a time where the 'one size fits all' concept no longer serves the needs of all consumers, retailers are making special efforts to tailor their inventories to appeal to African Americans, Hispanics, and Asian Americans along with their Caucasian counterparts. Industry professionals such as the CEO of Phat Fashions, The President of Sean Jean Clothing, the President of Uptown Magazine and CEO of NuAmerica Agency relate their experiences regarding the multicultural retail arena. Their interviews are integrated with footage of their fashion collections, the organizations they represent, and urban centers with the greatest ethnic diversity

Target audience

general

Technique

live action

resource.variantTitle

Multiculturalism: How Retailers Reposition Themselves to Address Ethnic Minority Consumers

Contributor