Bibliograph

Sex stereotyping in advertising, Alice E. Courtney, Thomas W. Whipple

Type

Label

Sex stereotyping in advertising, Alice E. Courtney, Thomas W. Whipple

Language

eng

Bibliography note

Includes bibliographical references (pages 209-231) and index

Index

index present

Literary Form

non fiction

Main title

Sex stereotyping in advertising

Nature of contents

bibliography

Oclc number

9218883

Responsibility statement

Alice E. Courtney, Thomas W. Whipple

Table Of Contents

The problem -- The portrayal of women and men in advertisements -- Attitudes toward sex stereotyping in advertising -- The social effects of sex stereotyping -- Advertising effectiveness -- The new market -- Preferences for sex-role portrayals in advertising -- Decorative and sexual portrayals -- Humor and voices -- Strategies for change -- The role of research -- Regulation and self-regulation -- Educating the advertiser

Classification

Contributor