Bibliograph

Persuasion in your life, Shawn T. Wahl and Eric Morris

Type

Label

Persuasion in your life, Shawn T. Wahl and Eric Morris

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Persuasion in your life

Nature of contents

bibliography

Oclc number

973481416

Responsibility statement

Shawn T. Wahl and Eric Morris

Summary

"Persuasion in Your Life, 2nd Edition speaks directly to the student by focusing on real-life experiences, from critically viewing persuasive public campaigns to making business and health care decisions. This new edition concludes with a new chapter on the assessment of persuasive messages. It also features new chapter-opening vignettes that immediately apply concepts to daily life, as well as "What You’ve Learned" reviews for comprehension. Students and instructors can use the wealth of online resources that accompany this text, including an instructor manual, Power Point slides, test questions, and more. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their life and career"--Back cover

Classification