Bibliograph

Toxic sludge is good for you, the public relations industry unspun, Media Education Foundation ; producer, Margo Robb ; executive producers, Loretta Alper, Sut Jhally

Type

Label

Toxic sludge is good for you, the public relations industry unspun, Media Education Foundation ; producer, Margo Robb ; executive producers, Loretta Alper, Sut Jhally

Language

eng

Characteristic

videorecording

Main title

Toxic sludge is good for you

Oclc number

55702835

Responsibility statement

Media Education Foundation ; producer, Margo Robb ; executive producers, Loretta Alper, Sut Jhally

Runtime

Sub title

the public relations industry unspun

Summary

Tracks the development of the PR industry from early efforts to win popular American support for World War I to the role of crisis management in controlling the damage to corporate image. The video analyzes the tools public relations professionals use to shift our perceptions including a look at the coordinated PR campaign to slip genetically engineered food past public scrutiny

Table Of Contents

The PR industry -- Roots in conflict -- Not local, not news -- Third party advocacy -- Selling wars -- Controlling damage & managing crisis -- Silencing debate

Technique

live action

resource.variantTitle

Public relations industry unspun

Classification