Bibliograph

American skin, pop culture, big business, and the end of white America, Leon E. Wynter

Type

Label

American skin, pop culture, big business, and the end of white America, Leon E. Wynter

Language

eng

Bibliography note

Includes bibliographical references (pages 283-288) and index

Index

index present

Literary Form

non fiction

Main title

American skin

Nature of contents

bibliography

Oclc number

49312510

Responsibility statement

Leon E. Wynter

Sub title

pop culture, big business, and the end of white America

Summary

Explores the powerful but often unacknowledged effect of nonwhites on mainstream American culture and identity, especially African American influences, from slavery days to the present, on music, sports, fashion, film, and other outlets of cultural expression

Table Of Contents

The color and the dream -- Color under cover from the Great War to the Cold War -- The 1950s set up the 1960s and 1970s: American is as Americans buy -- Marketing in color: new niches flow into the mainstream -- Transracial America sells -- Youth culture leads the way: hey kids rule! -- Majority minority: the short life and death of the great racial oxymoron -- The rise and fall of ethnic marketing: what race had to do with it -- American skin

Classification

Creator