Bibliograph

The influencer industry, the quest for authenticity on social media, Emily Hund

Type

Label

The influencer industry, the quest for authenticity on social media, Emily Hund

Language

eng

Bibliography note

Includes bibliographical references (pages 191-209) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

The influencer industry

Nature of contents

bibliography

Oclc number

1330195394

Responsibility statement

Emily Hund

Sub title

the quest for authenticity on social media

Summary

"Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other."--, Princeton.edu

Table Of Contents

Groundwork -- Setting the terms for a transactional industry -- Making influence efficient -- Revealing and repositioning the machinations of influence -- The industry becomes boundaryless -- The cost of being real

Classification

Creator