Waubonsee Community College

The B corp handbook, how to use business as a force for good, Ryan Honeyman ; foreword by the cofounders of B Lab

eng

Includes bibliographical references and index

index present

non fiction

The B corp handbook

bibliography

869265352

Ryan Honeyman ; foreword by the cofounders of B Lab

how to use business as a force for good

"Join a growing movement: Learn how you can join more than 1,000 Certified B corporations from 80 industries and 35 countries--led by well-known icons like Patagonia and Ben & Jerry's and disruptive upstarts like Warby Parker and Etsy--in a global movement to redefine success in business. Build a better business: Drawing on interviews, tips, and best practices from over 100 B corporations, author and B corp owner Ryan Honeyman shows that using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase customer trust, loyalty, and evangelism for your brand."--Page 4 of cover

1. Overview : Using business as a force for good is good for business ; A brief history: from And 1 to B corps ; The search for"What's next?" ; B corps: the quick and dirty ; Why B corps matter -- 2. Ten benefits of becoming a B corp: Typical outcomes for you and your business : Being a part of a community of leaders with shared values ; Attracting talent and engaging employees ; Increasing credibility and building trust ; Generating press ; Benchmarking and improving performance ; Attracting investors ; Protecting a company's mission for the long term ; Building collective voice ; Saving money ; Leading a global movement -- 3. The B impact assessment: How to use business as a force for good : Good for workers : Quick assessment of worker impact; Reflections and next steps ; Good for the community : Quick assessment of community impact; Reflections and next steps ; Good for the environment : Quick assessment of environmental impact; Reflections and next steps ; Good for the long term : Quick assessment of long-term impact; Reflections and next steps -- Good to the core : Quick assessment of core impact; Reflections and next steps -- 4. The quick start guide : Getting started : Week 1: Get a baseline ; Week 2: Engage your team ; Week 3: Create a plan ; Week 4: Implement ; Week 5: Fine-tune ; Week 6: Celebrate and next steps -- 5. Conclusion : One goal, many paths ; What does success for the B corp movement look like? -- Appendix : Certified B corporations and benefit corporations