Waubonsee Community College

Marketing research, D.E. Visuals, Part I

Label
Marketing research, D.E. Visuals, Part I
Language
eng
Characteristic
videorecording
Main title
Marketing research
Medium
electronic resource
Oclc number
900740330
Responsibility statement
D.E. Visuals
Runtime
24
Summary
Companies in today's society would have a hard time understanding the competitive business world without marketing research. Discusses the numerous research techniques used in business to help determine customer needs, wants, opinions and whether or not they would purchase a company's products or services. Different methods are compared and numerous examples are given for each
Target audience
adult
Technique
live action
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