Bibliograph

All you can pay, how companies use our data to empty our wallets, Anna Bernasek and D.T. Mongan

Type

Label

All you can pay, how companies use our data to empty our wallets, Anna Bernasek and D.T. Mongan

Language

eng

Bibliography note

Includes bibliographical references (pages 225-232) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

All you can pay

Nature of contents

bibliography

Oclc number

891609323

Responsibility statement

Anna Bernasek and D.T. Mongan

Sub title

how companies use our data to empty our wallets

Summary

Examines the corporate practice of gathering massive amounts of data on consumer behaviors, needs, and desires, and using it to influence decision making and determine how much individuals will pay based on how much they are able to

Table Of Contents

pt. I. The evolution of markets -- The prize -- The disappearing mass market -- The knowledge gap -- pt. II. What companies do with data -- A special price just for you -- Everything tailored to you -- The proliferation of fine print -- pt. III. What comes next -- The new gold rush -- The end of the free market -- Data environmentalism -- Resuscitating the consumer

Classification