Bibliograph

Controlling the message, new media in American political campaigns, edited by Victoria A. Farrar-Myers and Justin S. Vaughn

Type

Label

Controlling the message, new media in American political campaigns, edited by Victoria A. Farrar-Myers and Justin S. Vaughn

Language

eng

Bibliography note

Includes bibliographical references and index

Index

index present

Literary Form

non fiction

Main title

Controlling the message

Nature of contents

bibliography

Oclc number

893452373

Responsibility statement

edited by Victoria A. Farrar-Myers and Justin S. Vaughn

Sub title

new media in American political campaigns

Summary

Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship

Classification