Waubonsee Community College

Multi-channel retailing, by Steve Clements

Label
Multi-channel retailing, by Steve Clements
Language
eng
Characteristic
videorecording
Main title
Multi-channel retailing
Medium
electronic resource
Oclc number
874048286
Responsibility statement
by Steve Clements
Runtime
26
Series statement
Global business and economics in video
Summary
Today's consumer has other options to satisfy their needs besides brick and mortar retail operations. Many traditional chains now call themselves multichannel retailers with both on-site and off-site divisions. Both national and regional chains such as Crate & Barrel & Marshall Field are examined to show the benefits of this retail trend
Target audience
general
Technique
live action
Contributor
Mapped to

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