Bibliograph

Type

Label

Dataclysm, who we are when we think no one's looking, Christian Rudder

Language

eng

Bibliography note

Includes bibliographical references (pages 249-281) and index

Illustrations

mapsillustrations

Index

index present

Literary Form

non fiction

Main title

Dataclysm

Nature of contents

bibliography

Oclc number

878224534

Responsibility statement

Christian Rudder

Sub title

who we are when we think no one's looking

Summary

Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don't need. In Dataclysm, Christian Rudder uses it to show us who we truly are. For centuries, we've relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers. OkCupid co-founder and president Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person's sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America's most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don't think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible

Table Of Contents

What brings us together. Wooderson's Law -- Death by a thousand mehs -- Writing on the wall -- You gotta be the glue -- There's no success like failure -- What pulls us apart. The confounding factor -- The beauty myth in apotheosis -- It's what's inside that counts -- Days of rage -- What makes us who we are. Tall for an Asian -- Ever fallen in love? -- Know your place -- Our brand could be your life -- Breadcrumbs

Classification

Creator