Bibliograph

A marketing strategy, energizing the brand, by Steve Clements

Type

Label

A marketing strategy, energizing the brand, by Steve Clements

Language

eng

Characteristic

videorecording

Main title

A marketing strategy

Medium

electronic resource

Oclc number

874048302

Responsibility statement

by Steve Clements

Runtime

Series statement

Global business and economics in video

Sub title

energizing the brand

Summary

To avoid the constant price competition associated with widely distributed manufacturer brands, many retail chains have developed their own private label. Although successful, many of these retailers never really energized their private labels to maximize their profit potential. Simon Graj discusses how his consulting firm has helped such chains as Sears, Carter's and Saks 5th Avenue revitalize their businesses with a marketing strategy of energizing existing brands and developing new private labels

Target audience

general

Technique

live action

Contributor