Bibliograph

Questionnaire design, how to plan, structure and write survey material for effective market research, Ian Brace

Type

Label

Questionnaire design, how to plan, structure and write survey material for effective market research, Ian Brace

Language

eng

Bibliography note

Includes bibliographical references (pages 286-293) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Questionnaire design

Nature of contents

dictionariesbibliography

Oclc number

289613434

Responsibility statement

Ian Brace

Series statement

Market research in practice series

Sub title

how to plan, structure and write survey material for effective market research

Summary

Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims

Table Of Contents

1. Objectives in writing a questionnaire -- 2. The data collection media -- 3. Planning the questionnaire -- 4. Types of question and data -- 5. Rating scales -- 6. Applications -- 7. Writing the questionnaire -- 8. Laying out the questionnaire -- 9. Online questionnaires -- 10. Piloting the questionnaire -- 11. Ethical issues -- 12. Social desirability bias -- 13. International surveys -- Appendix 1. Example questionnaire -- Appendix 2. The Market Research Society Code of Conduct

Classification