The Beauty backlash, BBC ; The Open University ; produced and directed by Joanna Lee
Type
Label
The Beauty backlash, BBC ; The Open University ; produced and directed by Joanna Lee
Language
eng
Characteristic
videorecording
Main title
The Beauty backlash
Medium
videorecording
Oclc number
122908852
Responsibility statement
BBC ; The Open University ; produced and directed by Joanna Lee
Runtime
30
Summary
With it's "Real Beauty" information and marketing campaign, the Dove brand struck a chord with women skeptical of unhealthy or absurd standards of attractiveness. But did the campaign have the widespread impact Dove intended? And what are the implications for the global cosmetics and fashion industries? This program investigates consumer reactions against the idealized images of beauty promoted by TV, movies, and glossy magazines, while exploring the complex relationship between corporate strategy and feminine self-esteem. High-level insights concerning Dove, L'Oreal, and advertising giant Saatchi & Saatchi provide a fascinating departure point for a socioeconomic discourse. --Container
Technique
live action
Contributor
Subject
Is Derivative Of
Mapped to
Incoming Resources
- Has instance1
Outgoing Resources
- Contributor6
- Subject4
- Is Derivative Of1
- Mapped to1