Bibliograph

Marketplace Lifestyles in an Age of Social Media, Theory and Methods, by Lynn R. Kahle and Pierre Valette-Florence

Type

Label

Marketplace Lifestyles in an Age of Social Media, Theory and Methods, by Lynn R. Kahle and Pierre Valette-Florence

Language

eng

Bibliography note

Includes bibliographical references and index

Index

index present

Literary Form

non fiction

Main title

Marketplace Lifestyles in an Age of Social Media

Nature of contents

dictionariesbibliography

Oclc number

794902921

Responsibility statement

by Lynn R. Kahle and Pierre Valette-Florence

Sub title

Theory and Methods

Summary

Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect among scholars. This book approaches the concept of lifestyle from a current scholarly perspective, and subjects it to rigorous theoretical standards with an integrated, applied psychological point of view

Table Of Contents

Origins and definitions -- Methodological approaches centered on values -- Traditional approaches focusing on attitudes and activities -- French approaches -- The analysis of products, goods, and services purchased by the consumer -- Fields of application of lifestyles -- New methodological and conceptual proposals -- Social media and a theory and method for future research -- General conclusions

Classification