Bibliograph

No logo, brands, globalization, resistance, Media Education Foundation ; executive producers, Sut Jhally, Loretta Alper ; producer/editor/camera/color, Kelly Garner

Type

Label

No logo, brands, globalization, resistance, Media Education Foundation ; executive producers, Sut Jhally, Loretta Alper ; producer/editor/camera/color, Kelly Garner

Language

eng

Characteristic

videorecording

Main title

No logo

Oclc number

52742813

Responsibility statement

Media Education Foundation ; executive producers, Sut Jhally, Loretta Alper ; producer/editor/camera/color, Kelly Garner

Runtime

Sub title

brands, globalization, resistance

Summary

"Using hundreds of media examples, No Logo shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work -- the dynamics of corporate globalization -- impact everyone, everywhere. It also draws attention to the democratic resistance arising globally to challenge the hegemony of brands."--Container

Table Of Contents

Intro -- No space: new branded world -- No choice: brand bombing -- No jobs: the discarded factory -- No logo: anti-corporate activism & reclaiming the streetsExtras (9 min.): Virgin stretches the brand ; Cool hunting & the cooptation of youth culture ; Branding & BMW films ; Coke vs. tap water ; Mickey Mouse goes to Haiti ; Benetton & political advertising ; Public vs. private

Target audience

adolescent

Technique

live action

resource.variantTitle

Brands, globalization, resistance

Classification