Bibliograph

Strategic thinking, a nine step approach to strategy and leadership for managers and marketers, Simon Wootton & Terry Horne

Type

Label

Strategic thinking, a nine step approach to strategy and leadership for managers and marketers, Simon Wootton & Terry Horne

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Strategic thinking

Nature of contents

dictionariesbibliography

Oclc number

700514121

Responsibility statement

Simon Wootton & Terry Horne

Sub title

a nine step approach to strategy and leadership for managers and marketers

Summary

Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership is a practical workbook which takes the reader through the logical stages in strategic planning. Supported by online material, this step-by-step guide shows readers how to formulate strategies and predict future changes

Table Of Contents

Strategic leadership and conversational style -- Strategic leadership--brain-based strategic communication -- Strategic leadership--the thinking skills required -- Case study: marketing leadership and management action -- Step 1. Gather strategic intelligence -- Step 2. Assess strategic capability -- Step 3. Create strategic knowledge -- Step 4. Make strategic predictions -- Step 5. Develop strategic vision -- Step 6. Create strategic options -- Step 7. Take strategic decisions -- Step 8. Create and communicate market-led strategy -- Step 9. Plan and manage projects to implement change -- Next steps

Classification