Waubonsee Community College

Franchising dreams: the lure of entrepreneurship in America, Peter M. Birkeland

eng

Includes bibliographical references and index

index present

non fiction

Franchising dreams: the lure of entrepreneurship in America

bibliography

48428944

Peter M. Birkeland

"Franchising has become an ever-present feature of the American landscape. One-third of the U.S. gross domestic product flows through franchises, and they employ one out of every sixteen workers. But how did franchising come to play such a dominant role in the American economy? What are the day-to-day experiences of franchisees and franchisers in the workplace? What challenges and pitfalls await them as they stake their claim to prosperity? These are just a few of the questions explored in Franchising Dreams, a documentary-like look into the frustrations and uncertainties that entrepreneurs face in their pursuit of the American dream."--Jacket

Franchise fundamentals -- King Cleaners -- Sign Masters -- Star Muffler -- Social profile of franchisees -- Networks, alliances, and survival -- Franchisor uncertainties -- Control