Bibliograph

Media research methods, measuring audiences, reactions and impact, Barrie Gunter

Type

Label

Media research methods, measuring audiences, reactions and impact, Barrie Gunter

Language

eng

Bibliography note

Includes bibliographical references (pages 280-307) and index

Index

index present

Literary Form

non fiction

Main title

Media research methods

Nature of contents

bibliographydictionaries

Oclc number

607529941

Responsibility statement

Barrie Gunter

Review

"In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society." "The unique strength of this book is that it discusses the theoretical underpinnings of media research methodologies, and thereby presents a deeper discussion of methodologies than simply whether or not they offer techniques that generate reliable data."--Jacket

Sub title

measuring audiences, reactions and impact

Classification

Creator