The new handshake, sales meets social media, Joan C. Curtis and Barbara Giamanco
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Genre
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Subject
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Label
The new handshake, sales meets social media, Joan C. Curtis and Barbara Giamanco
Language
eng
Bibliography note
Includes bibliographical references and index
Index
index present
Literary form
non fiction
Main title
The new handshake
Nature of contents
dictionariesbibliography
Oclc number
659755276
Responsibility statement
Joan C. Curtis and Barbara Giamanco
Sub title
sales meets social media
Summary
The coauthors, Curtis and Giamanco present Sales 2.0, a significant expansion from selling via the traditional face-to-face or telephone sales methods. The book begins by examining the impact of the communication revolution on sales as well as the history of selling. Then it goes on to describe each social network, explain how they work, and create a road map for a social media sales strategy, including how to empower salespeople to overcome their resistance to change.--[book cover]
Table of contents
The New Handshake: Sales Meets Social Media; Contents; Acknowledgments; Introduction; PART ONE: THE EVOLUTION OF SELLING AND BUYERS; Chapter 1: The Evolution of Sales; Chapter 2: The Evolution of Buyers and Online Communication; Chapter 3: The Wild, Wild West of Social Media; Chapter 4: What Are You Waiting For?; Chapter 5: Consultative Selling: Make New Friends but Keep the Old; Chapter 6: What Does Your Social Media Customer Look Like?; Chapter 7: Developing the Corporate Mindset; Chapter 8: Charting Your Course: The Three P's: Purpose, Plan, People
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