Waubonsee Community College

Understanding media literacy, Carmelina Films

Label
Understanding media literacy, Carmelina Films
Language
eng
Characteristic
videorecording
Main title
Understanding media literacy
Medium
videorecording
Oclc number
230806788
Responsibility statement
Carmelina Films
Runtime
35
Summary
"TV and radio commercials, Web sites and banner ads, magazine ads, pop songs, photos, and even news articles and textbooks: all of them are sending messages to influence the reader/viewer/listener. How do they grab the attention? What are they selling, a product or service? a lifestyle? an ideology? and why? Would a different media consumer interpret the message differently? This program raises more questions than it answers, which is the whole point: to prompt students to question, question, question the messages they are bombarded with daily. Savvy media consumers aren't born; they're made, and this program is an excellent tool for shaping the classroom dialogue."
Technique
live action
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