Waubonsee Community College

Brick by brick, how LEGO rewrote the rules of innovation and conquered the global toy industry, David C. Robertson with Bill Breen

eng

Includes bibliographical references and index

index present

non fiction

Brick by brick

bibliography

812255446

David C. Robertson with Bill Breen

how LEGO rewrote the rules of innovation and conquered the global toy industry

In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation

Introduction : when the bricks click -- pt. I. The seven truths of innovation and the LEGO Group's decline -- 1. Stacking up : the birth of the brick -- 2. Boosting innovation : the LEGO Group's bold bid to keep pace with a fast-forward world -- 3. Losing control : the scattered remains of runaway innovation -- pt. II. Mastering the seven truths of innovation and transforming LEGO -- 4. Building an innovation culture : the return to core values -- 5. Becoming customer driven : the rebirth of LEGO city -- 6. Exploring the full spectrum of innovation : the Bionicle Chronicle -- 7. Fostering open innovation : mindstorms, architecture, and the wisdom of the clique -- 8. Attempting a disruptive innovation : aiming for the stars with LEGO universe -- 9. Sailing for blue ocean : "obviously LEGO, but never seen before" and the birth of LEGO games -- 10. Leveraging diverse and creative people : the Ninjago Big Bang -- 11. Transforming LEGO : the rebirth of a brand