Bibliograph

Media rules!, mastering today's technology to connect with and keep your audience, Brian Reich, Dan Solomon

Type

Label

Media rules!, mastering today's technology to connect with and keep your audience, Brian Reich, Dan Solomon

Language

eng

Bibliography note

Includes bibliographical references (p. 217-219) and index

Index

index present

Literary Form

non fiction

Main title

Media rules!

Nature of contents

dictionariesbibliography

Oclc number

144768547

Responsibility statement

Brian Reich, Dan Solomon

Sub title

mastering today's technology to connect with and keep your audience

Table Of Contents

The media that matters -- Translating transition -- Be all things -- Be organic -- Be a guide -- Be choosy -- Be a fighter -- Be an expert -- Be part of the best team -- Be ahead of your audiences -- Be second to your competitors -- Be fresh -- Be geographically relevant -- Be a public failure -- Be connected and coordinated -- Be a steward -- Be measurable

Classification