Bibliograph

When sparks fly, igniting creativity in groups, Dorothy A. Leonard, Walter C. Swap

Type

Label

When sparks fly, igniting creativity in groups, Dorothy A. Leonard, Walter C. Swap

Language

eng

Bibliography note

Includes bibliographical references (pages 221-228) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

When sparks fly

Nature of contents

bibliography

Oclc number

40857094

Responsibility statement

Dorothy A. Leonard, Walter C. Swap

Review

"Blending their backgrounds in business and psychology into a fresh perspective, Leonard and Swap sweep aside conventional thinking about creativity to show how managers can actively shape group processes to enhance creative output. They offer proven strategies based on a deep understanding of human behavior for stimulating and directing the group dynamics that lie at the heart of innovative thinking. The book clearly outlines and analyzes each step in the creative process and gives practical suggestions for managing creative teams, including specific techniques for composing groups to maximize creative abrasion, re-channeling the tensions of conflicting points of view into new ideas and alternative options, and failing forward to success."--Jacket

Sub title

igniting creativity in groups

Table Of Contents

What is group creativity? -- Creative abrasion -- Generating creative options -- Converging on the best options -- Designing the physicial environment -- Designing the psychological environment

Classification

Contributor