Waubonsee Community College

TM, the untold stories behind 29 classic logos, Mark Sinclair

eng

illustrations

index present

non fiction

TM

881023487

Mark Sinclair

the untold stories behind 29 classic logos

TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based upon interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books colophon and the Michelin Man. Based upon comprehensive research, authoritatively written and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos

Bell System, Saul Bass, 1960 -- British Rail, Gerry Barney, Design Research Unit, 1964 -- British Steel, David Gentleman, 1969 -- CBS, William Golden, 1951 -- Centre Pompidou, Jean Widmer, Visuel Design Association, 1977 -- Canadian National, Allan Fleming, Cooper and Beatty, 1960 -- CND, Gerald Holtom, 1958 -- Coca-Cola, Frank Mason Robinson, 1886 -- Deutsche Bank, Anton Stankowski, Stankowski + Duschek, 1974 -- ENO, Mike Dempsey, Carroll, Dempsey & Thirkell, 1991 -- ERCO, Otl Aicher, 1974 -- I Love New York, Milton Glaser, Milton Glaser, Inc., 1975 -- London Underground, Edward Johnston, 1916 -- Michelin, O'Galop, 1898 -- München 1972, Coordt von Mannstein, Graphicteam Köln, 1968 -- Musèe d'Orsay, Bruno Monguzzi, 1983 -- NASA, Bruce Blackburn, Danne & Blackburn, 1974 -- National Theatre, Ian Dennis, HDA International, 1974 -- Osborne Bull, Manolo Prieto, 1956 -- Penguin, Edward Young, 1935 -- Perú, FutureBrand Buenos Aires and Lima, 2010 -- Pirelli, unknown, 1907 -- Randstad, Ben Bos, Total Design, 1966 -- Sol de Miró, Joan Miró, 1984 -- Tate, Wolff Olins, 1999 -- UPS, Paul Rand, 1961 -- V&A, Alan Fletcher, Pentagram, 1989 -- Woolmark, Franco Grignani, 1964 -- WWF, Sir Peter Scott, 1961

Untold stories behind 29 classic logos