Planning & producing the advertisement, by Steve Clements
Type
Label
Planning & producing the advertisement, by Steve Clements
Language
eng
Characteristic
videorecording
Main title
Planning & producing the advertisement
Medium
electronic resource
Oclc number
874048348
Responsibility statement
by Steve Clements
Runtime
23
Series statement
Global business and economics in video
Summary
Discusses the importance of projecting sales and profits in the context of planning the retail-advertising campaign. Follows each stage of the retail-advertising process from target market selection, developing creative, producing the ad, and culminates with media placement. Interviews with advertising professionals from an ad agency, design studio, direct mail and department store
Target audience
general
Technique
live action
Contributor
Genre
Subject
Producer
Mapped to
Incoming Resources
- Has instance1
Outgoing Resources
- Contributor1
- Genre1
- Subject2
- Producer1
- Mapped to1