Merchandising, by Jeffrey Schrank
Type
Label
Merchandising, by Jeffrey Schrank
Language
eng
Characteristic
videorecording
Main title
Merchandising
Medium
electronic resource
Oclc number
874048303
Responsibility statement
by Jeffrey Schrank
Runtime
25
Series statement
Global business and economics in video
Summary
A well merchandised retail store is a finely tuned selling machine. The video shows consumers how to 'read' the selling environment and teaches students of marketing that merchandising is a complex mix of art and science. Viewers learn about store layout, p-o-p displays, signage, inventory turn, markups, and the 'open wallet syndrome.' See why sales have time limits, and how even shopping carts and plastic bags influence profits. See how the same merchandising tactics are used to sell cars and bananas, dog food bowls and french fries, trees and video rentals
Target audience
general
Technique
live action
Contributor
Genre
Director
Mapped to
Incoming Resources
- Has instance1
Outgoing Resources
- Contributor1
- Genre1
- Subject2
- Director1
- Mapped to1