Waubonsee Community College

The advertising kit, a complete guide for small businesses, Jeanette Smith

Label
The advertising kit, a complete guide for small businesses, Jeanette Smith
Language
eng
Index
index present
Literary Form
non fiction
Main title
The advertising kit
Oclc number
29255407
Responsibility statement
Jeanette Smith
Sub title
a complete guide for small businesses
Table Of Contents
Business advertising : a portrait -- Start with the inside information -- Targeting your customers -- Sneak peak -- Check the competition -- The plan -- Choosing media -- Writing advertising messages -- Newspapers -- Radio -- TV : is it the impossible dream? -- Is it true what they say about cable TV? -- Direct mail advertising -- Yellow pages -- Billboards and transit -- Magazines -- Publicity -- From the pros nest
Classification
Content
Mapped to

Incoming Resources