Bibliograph

Keep your donors, the guide to better communications & stronger relationships, Tom Ahern, Simone Joyaux

Type

Label

Keep your donors, the guide to better communications & stronger relationships, Tom Ahern, Simone Joyaux

Language

eng

Bibliography note

Includes bibliographical references (pages 431-433) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Keep your donors

Nature of contents

bibliography

Oclc number

166873248

Responsibility statement

Tom Ahern, Simone Joyaux

Series statement

AFP fund development series

Sub title

the guide to better communications & stronger relationships

Summary

A comprehensive guide to mastering the strategies and tactics that make fundraising communications profitable

Table Of Contents

Ch. 1. Beginning at the beginning : the context for everything else -- ch. 2. The red pants factor : a story about the power of questioning -- ch. 3. Key components of effective organizations : part of the larger context for this work -- ch. 4. What relationships are and why we have them : the art of human interaction -- ch. 5. Five rather deadly sins : warnings about relationships and solicitation -- ch. 6. Eight steps to develop and nurture relationships : it's what I'm buying that counts -- ch. 7. Identify the predisposed : finding new prospects for your organization -- ch. 8. Understanding the fundamentals of marketing and communications : the right message to the right person at the right time -- ch. 9. Emotions : the decision makers -- ch. 10. Relationship building : details about steps #3 and #5 : getting to know you -- ch. 11. Creating your relationship-building plan : write it down -- ch. 12. Planning donor communications : stay in touch -- ch. 13. Characteristics of effective communications : how the sausage gets made -- ch. 14. Are you really donor-centered? are your donors truly loyal? : why building a better mousetrap doesn't work unless your donors are mice -- ch. 15. Telling a story : then what happened? -- ch. 16. Communications and social styles : did you see what I mean? -- ch. 17. Conversation nurtures relationships : asking questions to learn more -- ch. 18. The case for support : why should anyone give you money? -- ch. 19. The donor newsletter : how to cultivate (i.e., retain) donors -- ch. 20. The web site home page : click, search, do, read? : not so much -- ch. 21. Tips for writing : think first, write later -- ch. 22. Readability : visual aspects of good communication -- ch. 23. Monitoring progress and measuring results : how effective are your communications? -- ch. 24. Monitoring progress and measuring results : how good is your relationship-building program? -- ch. 25. Coda : philanthropy's moral dilemma

Classification