Bibliograph

Subject to change, creating great products and services for an uncertain world, Peter Merholz, Brandon Schauer, David Verba, Todd Wilkens

Type

Label

Subject to change, creating great products and services for an uncertain world, Peter Merholz, Brandon Schauer, David Verba, Todd Wilkens

Language

eng

Bibliography note

Includes bibliographical references (pages 165-169) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Subject to change

Nature of contents

bibliography

Oclc number

233697511

Responsibility statement

Peter Merholz, Brandon Schauer, David Verba, Todd Wilkens

Sub title

creating great products and services for an uncertain world

Summary

"To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product development process, from start to finish."--Publisher's website

Table Of Contents

The experience is the product -- Experience as strategy -- New ways of understanding people -- Capturing complexity, building empathy -- Stop designing "products" -- The design competency -- The agile approach -- An uncertain world

Classification