Bibliograph

The catalyst, how to change anyone's mind, Jonah Berger

Type

Label

The catalyst, how to change anyone's mind, Jonah Berger

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

The catalyst

Nature of contents

bibliography

Oclc number

1105952526

Responsibility statement

Jonah Berger

Sub title

how to change anyone's mind

Summary

"The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst."--Amazon.com

Table Of Contents

Reactance -- Endowment -- Distance -- Uncertainty -- Corroborating evidence -- Epilogue -- Acknowledgments -- Appendix. Active listening ; Applying freemium ; Force field analysis

Target audience

adult

Classification