Bibliograph

How to write great copy, learn the unwritten rules of copywriting, Dominic Gettins

Type

Label

How to write great copy, learn the unwritten rules of copywriting, Dominic Gettins

Language

eng

Bibliography note

Includes bibliographical references (pages 185-187) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

How to write great copy

Nature of contents

bibliographyhandbooksdictionaries

Oclc number

71126612

Responsibility statement

Dominic Gettins

Sub title

learn the unwritten rules of copywriting

Summary

In this elegantly written guide the author demonstrates his own ability to get his message across and shows readers how to do the same. He articulates the codified knowledge copywriters and art directors use when writing ads

Table Of Contents

Rule One: Know Your Target Market; Rule Two: Do Research; Rule Three: Answer The Brief; Rule Four: Be Relevant; Rule Five: Be Objective; Rule Six: Keep It Simple; Rule Seven: Know Your Medium; Rule Eight: Be Ambitious

Classification